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3 Social Media Marketing Tips You Need to Know in 2020

Mikkie Mills Mar 28, 2020
Marketing your business on social media is one of the smartest things you can do for your success. Why? Because social media platforms are heavily used by consumers around the world. With billions of monthly active users, popular social media platforms offer a great opportunity for brands to reach potential customers and connect with current customers.

1. Leverage Ad Targeting Options

While it's great that social media platforms have so many active users, it won't be useful to market to each and every person who uses social media. In fact, this would be a waste of time and resources. Instead, you should focus more on the people who are more likely to take an interest in your brand and buy your product or service.

2. Utilize Configure, Price, Quote Software

Configure, price, quote can also help boost your brand's performance on social media. You might be asking, what is cpq? CPQ software can accurately and quickly generate quotes for orders using artificial intelligence. You can integrate this software into your social media strategy by helping prospects on social media see an accurate quote for your services.

3. Build Engagement

One of the most important aspects of social media is engagement. Users engage with each other on social media platforms by liking, commenting and sharing each others' posts. Engagement also involves having deep, controversial and interesting discussions about a wide variety of topics. To boost engagement with your followers, you can do the same.
Tell your audience that you're accepting any questions they may have about your brand and product/service. This will help humanize your brand and show that you're approachable. Then, potential customers will feel more comfortable coming to you for whatever issue they're having and feel compelled to visit your website.

The Bottom Line

Social media marketing is a great method for generating leads and building brand awareness. By engaging with your followers, you never know how many doors you can open for your business. You just have to know how to do it the right way to get the results that you want.