Search engine optimization (SEO) continues to evolve in 2020, as Google continues to grow their knowledge base. Everything you post online or share on social media should demonstrate your expertise and authority.
If your 2020 goal is to improve your SEO, then these are the 7 SEO tips that will help you rank higher.
Demonstrate Your Expertise
Sites that rank higher on Google and other search engines are expert sites. Your site should demonstrate your in-depth knowledge. Creating lengthy content of 1,000 to 1,500 words is one way to show your expertise.
Make sure you do not repeat the same keyword in multiple articles. This confuses Google bots. They will choose one article over the other.
By choosing that main keyword and linking related articles within your site, you are able to deep dive into your topic. If you have a series of posts that answer all of a customer's questions, they will not leave your site. This tells the Google bots that your site is an expert and will rank you higher.
If you should have multiple articles with the same main keyword, either edit them with a new keyword or combine them into one of the posts.
Optimize Lead Page
How do you make it easy for Google to find you? Optimize your lead generation landing page for SEO. Start by simply creating a heading tag that matches your page title. Be sure to use structured data thoughtfully. Be complete and concise in your description. Be sure to use keywords, and your own branded keywords.
Security
Expertise includes security. By upgrading your site to HTTPS, you are telling your customers that their personal and financial information is safe. It also tells potential customers that you are up to date with the latest technology.
Responsive Design
Handheld devices continue to get stronger. Over half of all local searches are on mobile phones. Older, cluttered sites are harder to navigate. They can be frustrating to view and not user-friendly.
Updating your site with responsive design makes it easier for the customer to find what they are looking for quickly before giving you a call or hitting the buy button.
Google My Business
Google My Business is a free way of getting your business to the front of local online search results. The majority of mobile searches are local searches. Google My Business helps local customers find you fast.
Fill out a form for each of your company branches. Be sure to include your social media information, complete contact information, a short introduction page with a bio and photos.
Also think of keywords particular to a location or to your product. Consider keywords that are written and keywords used in a voice search, as in a car or home device. Those keywords are gold to help you rank in your area. Do not forget to include keywords pertaining to areas you serve adjacent to your business address.
Expert Sources
Always cite expert sources in your material. This is important as it continues to demonstrate your expertise. This shows that you are knowledgeable about the latest information. This gives your site credit and authority. This may also give your site a backlink from that source, so ask the source if they would link to your website.
Video
Video is key, so find different ways to include video on your website. This can be demonstrating your product or unboxing your product. Be creative and fun. Video is an engaging tool on your site and in your social media.
SEO will continue to change into the next decade. Small changes and tweaks can help keep your site current, while educating your viewer. Always be sure to demonstrate your knowledge in order to achieve SEO authority.