You may be want to ask the relationship between promotion and advertising. Here the simple and easy explanation. You have already know about promotional strategies on previous story. One aspect of promotion is advertising.
So, the conclusion is, advertising is subset of promotion action. It means you can promote your brand or product by advertising it.
What are Advertising Techniques That Work?
Actually, all advertising techniques work. But, the most important thing that you should consider is, different business use different advertising techniques.
Probably, the latest advertising techniques are beneficial for you, but not useful for others. Therefore, the answer of the question “what advertising techniques are most effective?” may vary.
Avante garde advertising uses persuasive strategies to make you buy the product. It appeals to credibility and emotion of the audiences. It encourage you using the product, because it appeals you that using the product make you ahead of the times. In other words, you are the first time of the people using this product.
Bandwagon advertising is a form of endeavor to influence audiences to join "the mass" and majority who has used the product and be part of the winning people.