Effective SEO Techniques To Enhance Organic Visibility

SEO stands for search engine optimisation. It is a form of marketing that includes strategies and techniques in order to increase organic visitors to a website. Ultimately, if you’re an SEO consultant, your goal is to enhance a website’s organic visibility and organic rankings in search engine results pages (SERPS).

To understand SEO better, discover this awesome SEO pizza recipe, a great combination of SEO knowledge and pizza, what’s not to love? In this story we’ve compiled our top 3 SEO techniques that are most effective, strategic and designed to give you real results.

Keyword research and analysis is a critical step when it comes to the process of SEO. You need to be able to know your current situation, what you’re optimising for, what you’re not ranking for, and what you WANT to rank for in search engine results.

There are various free tools online which allow you to measure the search volume of a particular keyword, and this helps you determine whether or not you would like to use this keyword for optimisation, or if it’s too competitive and you don’t really have a chance.

Analyse your current website for SEO opportunities, as well as competitors, and consider a visitors user journey too. You have to perfect the balance of a user friendly but SEO friendly website. Kickstart your journey off by using this free template.

On page optimisation refers to information that is visible to users in search engine results and on web pages. This includes a heading structure which can range from H1 – H6. H1 is the most important and heavily influences rankings.

The page title tag which you will see as the main title in results pages, so it needs to include a strong keyword and a call to action to engage users. The meta description is the small description you see under the title tag in search results, it has the power to persuade a visitor whether or not they should visit the website.

There are various black and grey hat techniques when it comes to SEO marketing, and as Google’s algorithm is only getting stronger and smarter, it will penalise you for keyword stuffing, hiding content, buying links and plenty more that aren’t known as best practice.

Content is king, and queen – literally. Content to Google is like tomato sauce on a pizza, it’s needed, and it makes everything better. Quality content is a critical component of good SEO, it needs to be engaging, interactive and informative.

Although visuals such as videos and images are becoming the trend in web design, content is still a key concept. When writing content from an SEO perspective, be sure to include a handful (but not too many) keywords that you want to optimise for. Try out these 3 tips and even practice on other websites so you become an expert in no time!