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Everything You Need to Know About Billboard Advertising

Modern Times Apr 16, 2020
If you’re a business owner, then you are, by virtue, an advertiser. You may be asking yourself, how much does a billboard cost? But hold that thought. Let’s first talk about everything you need to know about billboard advertising.

Do Billboards Work?

According to The Arbitron National In-Car Study from 2009, seventy-one percent of travelers reported noticing the messages that billboards advertise. The report also says that digital billboards are highly effective—think, Times Square.

Is a Billboard Worth It?

Ask yourself what your goals are when it comes to marketing. Where is your company currently? Be wise as to not overestimate your cash on hand versus your operating cost. Billboard advertising costs can be quite pricey in larger markets, and all marketing campaigns take time to show results.

How Much Does a Billboard Cost?

The cost of your billboard is going to largely depend on its size. Real estate zip code, contract term length, and the type of physical billboard you choose (digital or standard) will also influence pricing.
You’ll see the greatest pricing when comparing a place like Los Angeles to rural areas. Contact your local sales representatives to get a quote.

We Know Billboards Work

In the end, it isn’t a matter of whether not billboards are effective—that information is proven. Projections prior to the pandemic related to COVID-19 predicted tremendous growth for businesses due greatly to the effectiveness of a single billboard ad.

Up Your Brand Notoriety

If your business is gaining traction, it may be a good idea to plant a billboard in the interest of brand recognition. Before you see stars, just remember not to overestimate your financial bandwidth.
If you can afford it and it feels like the right time to pursue a billboard campaign, know that the odds of success are in your favor.