Five Ways to Market Your New Product

This story will take a look at a few of the ways that you can market your new product. From infiltrating online communities and utilising word of mouth to affiliate marketing and video advertisements, we'll show you how you can get your product off the ground!

There is nothing quite like an online community of people who enjoy using similar products to get your name out there. If you have crafted a cosmetics product then find Reddit groups focussed on beauty. If you are selling camera equipment then find a photography forum!

It is always best to get to know the community that you are a part of, before bombarding them with advertisements. Get involved in discussions, show that you have value and then recommend your product!

Here are some tips on bringing value to online communities (while also sneaking in some marketing):

• Don't be biased
• Be relevant
• Don't use advertorial language
• Answer questions

Affiliate marketing is where you get another person or company of high regard to advertise your product. This person/company may get paid for advertising or they may make a commission on the sales they make.

You can apply to be an affiliate partner for a website. Popular blogs are a good place to have your product recommended. You can also produce voucher codes and be marketed by high traffic discount code sites. This includes places like Discount Promo Codes.

Influencer marketing is another form of affiliate marketing and a great way to boost your online presence. Getting popular Instagrammers or YouTubers to rave about your product is a great way to increase sales.

In a digital age that bombards us with the digital marketing trends that we should be utilising left, right and centre, it can be difficult to remember the power of word of mouth! But this traditional method can be particularly useful!

Everyone and anyone that will listen!

• Talk to your friends
• Tell your family all about it
• Promote to your colleagues
• Let people know on your social channels

The more people know of your awesome new product, the more likely they are to talk about it, to recommend it and to buy it!

Social media is no longer just a personal entity, it is a business-oriented one too. Set up social channels for your product and get it in front of the people who care!

Use the channel/s that relates to your product! if you are selling a health and beauty product then up your Instagram game. If you are selling a business-related software, then get yourself on LinkedIn.

• Post a few times a week
• Use emojis
• Use good copywriting
• Be chatty and fun
• Use images and video
• Reply to comments
• Host polls and competitions

If written content is the king, then video content is the queen. Videos are being disseminated at a higher rate than ever before, and as a marketer in the twenty-first century, you really do need to have a GREAT product video to get your goods out there...

There are so many things to consider when making a product video but the most important thing is that it stands out among the others! Get creative, be emotive and start crafting something different!

A few places to make your video known:

• Your social channels
• Your website
• Video sharing platforms like YouTube
• On guest blogging sites

Marketing a new product is fun but it takes a lot of dedication and persistence. So, utilise social media and word of mouth, dabble in affiliate marketing, get a stellar product video and, most importantly, just keep going!