How to Advertise Your Lawn Care Business

Hire a design agency to get the designs for your flyers, posters, advertisements, business cards, door hangers, etc., done to give them a professional look and feel.

However, consider the advertising expenditure as your investment which will help communicate about your business to your prospective customers. This is even more vital, if you are not an established business and are relatively new in the market. This calls for special efforts which will help get the attention of your target market.

If you are thinking about maximizing your advertising to gain profit, then here is a guide you on how to advertise your lawn care business.

There are many people who have a large lawn, but have no time to mow or maintain it. Such people are always on the lookout for a good business. Hence, investing in this traditional medium of advertising can reap you a good profit.

Mail these flyers to homeowners in residential areas with lawns. You can also distribute them at home improvement shops, malls, supermarkets, parking lots, etc. However, you may have to take their permission before handing out flyers at these outlets. Flyers will definitely help bring more and more profit for the business.

Put up posters at a number of places like community billboards, church boards, supermarkets, malls, hardware shops, etc. Let people see the poster and be compelled to call you. Ensure that the poster is designed in an attractive way and conveys the message in minimum words. Also, tell people about the various schemes you will offer through the poster.

Getting a referral lends credibility to your service. Hence, ensure that your customers like your work and approach you for repeat services or recommend you to their family and friends.

Yes, there are many people who are not Internet savvy, and depend on these directories to find services like yours. So, don't underestimate the power of advertising in a hardbound directory. Similarly, there are many online directories where you can enlist your business.

Also, this will enable you to get maximum number of customers. Many such websites also show customer ratings and reviews. Hence, ensure that your service is such that you do not face criticism on these websites. Try to get yourself registered on the BBB website, as it will lend credibility to your business.

If you cannot afford to get an entire stall, you can go for a smaller booth. It will give you an opportunity to interact with the prospective customers on a one-on-one basis and also lend you an opportunity to get service contracts signed at the venue. You can also hand out your marketing material along with a small branded gift.

Try to include testimonials from your customers. If you can book lawn care orders online and process the payment, there's nothing like it. Also, the website should rank when someone searches for specific keywords related to lawn care, so optimize your website for search engine use.

You can use your business vehicle or truck to brand your logo. This can be costly, but it will serve the purpose of advertising as the vehicle will travel all over the city and people will read about your business.

✦ Put up door hangers, advertising your business details.

✦ Network with allied businessmen to promote your business.

✦ Try to put yard signs in certain areas.

✦ Distribute branded merchandise like car magnets, refrigerator magnets, mugs, key chains, etc.

Whatever advertising and promotional investment you are making, ensure that you calculate the return on investment to know whether you are on the right track. In the end, make sure that every advertising strategy which you implement leaves the customers mighty impressed.