How to Improve Your Marketing Strategy Using SEO

Your marketing campaign may be doing wonders for driving more sales and conversions. You're using paid ads to get your brand out there and noticed by potential customers. But did you know there's another way to build brand awareness and drive traffic to your website? It's also free. That's search engine optimization (SEO).

Before getting into the SEO side of things, it's nice to have a good idea of how search engines work and what their main aim is. Major search engines like Google, Bing, Yahoo! and Yandex want to deliver the best content to searchers in the fewest number of clicks as possible.

The whole goal is to help users find what they're looking for without needing to search high and low on the internet. This means that search engines will put the best content in the most visible spot - the first page of the search engine results pages (SERPs). As a result, the answers will be right in front of users.

With that said, your content should be helpful to users. They should be able to use the information you give to make their lives easier in some way. For example, if you have a plumbing company, a helpful piece of content might be about helping homeowners determine the sources of a leak or providing tips on how to prepare their plumbing for the winter.

Search engines don't interpret content the way humans do. Instead of reading it like you'd read a blog post, search engines use code and algorithms to understand what a web page is about. That's where on-page SEO comes in. When it comes to implementing on-page SEO, you'll need the following elements:

* Meta descriptions: Show what a page is about and provide a preview to users in the search engine results pages (SERPs). Meta descriptions might also include relevant keywords your audience may be searching and terms you're trying to rank for.

* Meta titles: Help search engines determine the topic of a webpage. Meta titles are also useful because they can entice users to click on a page.
* Header tags: Provide a hierarchy of the most important points to the least important points in a post. Headers (h1) and subheaders (h2-h6) also help users navigate content for easier reading.

* Image alt tags: Provide descriptions of images to help search engines better understand a page. Image alt tags can also be helpful in situations where a user is visually impaired or when an image fails to load.

* Links with anchor text: Provide information about a link on a webpage, which helps search engines interpret content and the overall scope of a particular post.
A Chicago digital marketing agency can provide you with a full description of on-page SEO.

Guest blogging can work wonders in improving your marketing strategy. In fact, you can gain tons of traffic if you post on a site that gets a lot of regular visitors. That's because when you post for another blog, the owner will usually give you a byline that includes your bio and a link to your website.

They might also allow you to include two links to specific pieces of content on your site. This is a great way to make their visitors curious about who you are and direct traffic to your website.

Backlinks work the same way guest posts do. In fact, another blog owner allowing you to include links to your website in guest posts is providing you with a backlink. When an authoritative site links back to yours, it sends a message to search engines that you're a trustworthy source.

Digital marketing is all the rage these days. Search engine marketing falls under that umbrella. Without it, you'll miss out on huge opportunities.