How to Self Market Your Company

Search engine optimization remains important and so does the implementation of SEO best practices. By simply learning what works and what doesn't, you can improve the content on all of your platforms. This includes your blog, social media platforms and services pages.

For instance, adding the primary keyword early in the content is considered a best practice. The same applies to optimizing your title tag and the loading speed of your website.

Your landing page should have a place to capture email addresses. This is an important part of growing a business because failure to do so means you’re losing out on contact information for prospective customers that visit your website.

There are many tools available on the market today that make it easy to create landing pages or popup features that enable visitors to easily provide their email address. If you have a WordPress website, you’ll likely find SumoMe to be a good option. It’s one of the most popular ways that companies collect contact information.

After obtaining email addresses, you can send discount to prospects, which is what often garners the attention you want. You'll have to learn how to write a follow up email when someone doesn't respond. Generally, offering another incentive is a good solution.

There is no way around the fact that consumers love to watch videos and brands must accommodate that interest. The good news is that you can upload as many YouTube videos as you want without spending a lot of money.

While you will certainly need to spend time developing a content strategy, it’s marketing that can show up in search engines for a long period of time, which is great for small and large businesses. Another benefit is you can embed the link to your video on your website and on social media platforms, which makes multiple points of contact with consumers.

Given the sheer number of hours that people spend on Instagram, it’s no surprise that it makes a great marketing resource. The problem is typically that brands don’t upload frequently enough to earn the type of engagement necessary to achieve their marketing goals. By creating a robust posting schedule, you can increase engagement and boost sales revenue.

Blogging isn’t easy, especially if you do it on a regular basis. It requires you to think of interesting content that people will actually want to read.

The best way to achieve your blogging goals is by creating a realistic schedule of when you can set aside an hour or however long it takes to develop a blog post. Consistency is critical and it’s also important to provide information that is genuinely helpful to readers.

The use of Facebook ads is growing in popularity for obvious reasons. One of the reasons why they're effective is because you can easily advertise to your target audience. You can choose your target market based on age, gender, interests, location and other demographics. Facebook has the data to ensure your ads are placed in front of the right people.

These tips are easy enough to implement that you won’t need to hire a professional marketing team. While it might take time to master each idea, you’ll eventually become a pro.