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How to Strategize Your Visual Content Marketing Plan in 2020

Ishaan Govardhan Jul 9, 2020
In 2020 - with everyone gearing up for a visual marketing push - there's an emerging need for a full-fledged visual content marketing strategy.

Ask Yourself the Right Questions

Well-defined objectives are ideal launch pads for strategies. So start by definitively answering each of these questions:
  • What are the targets of your visual marketing campaign?
  • Why do you need visual content?
  • What do you want your customers to experience, through your visuals?
  • What’s your allotted budget?

Did You Know?

One thirds of all surveyed content strategists are planning to allocate more than 30% of their 2020 budget to visual content marketing.

A Refined Visual Content Plan

With your objectives in mind, map out every detail of every aspect of your visual content marketing approach. At this stage, communication and team discussions are key. You should factor in your past successes and failures, to get a better idea of what your customers need.
Chart your entire journey before you take the first step. Also, this is the time to establish branding guidelines like your posting frequency, style of writing, visual design aspects, color template and so on. Brainstorm, explore, and discuss till you iron out a smooth and consistent visual content experience for your customers.

Embrace the Video Format

According to a study, about 80% of netizens prefer watching live videos to viewing blog content. Whether it’s a 2D animated corporate video, a video review, a YouTube tutorial, an interview or a video customer testimonial, most people find it hard to look away.
Appeal to the younger demographic with engaging videos full of stunning graphics and polished animation. The human brain processes visuals much faster than it can read text. So why just write it, when you can also show it?

Double Down on Infographics

Videos are one of the most promising visual content formats, but infographics are currently the most prominent ones. As of 2019, original infographics made for about 34% of all visual content marketing. The popularity and effectiveness of this visual format are obviously here to stay, so it would be wise to make the most of it.

Explore Interactive Visual Marketing

Attracting customers with stunning visuals is one thing, but when it comes to keeping them interested, a little interactivity goes a long way. New visual marketing applications like virtual tours, web sliders and webinars will stand out in 2020. Keep customers hooked, by getting them personally involved in your content.

Ensure Maximum Exposure

If your enthralling visual content fails to reach enough people, then all was in vain. So, you must publish and republish your visual content on a variety of social media platforms, not to mention other online forums. Reach out to potential customers with well-placed ads, and pull them in with alluring visuals.

Snag Mobile Users

Around 68% of all netizens access the web on phones. So, it’s safe to say that 2020 will belong to those who can attract the most mobile users. Google’s mobile-first indexing is another reason to make your visual content mobile-friendly. You must ensure that all of your content scales smoothly across devices.
Your visuals should scale properly on mobiles and tablets across every browser. So, tweak your strategy to start including several image sizes specifically meant for different devices. Download and add AMP-ready plug-ins to your websites. Such mobile-optimized sites are favored by Google.

Web Stories: Mobile Content Revolution

Google’s Accelerated Mobile Pages (AMP) boast near-instant mobile loading speed which guarantees higher mobile user engagement. Each Web Story is the perfect blend of rich visuals and brief text. The Web Story format is an ideal vehicle for visual content, because it’s new and exciting enough to stand out.
Visual content needs story structure to be able to resonate with readers the way Web Stories (earlier AMP Stories) do. Those who were quick to jump on the AMP Story bandwagon are already leaving their competition behind. Visual Stories offers everything you’ll need to get started – an Web Story Builder and a vast platform for your visual content.