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6 Impactful Content Marketing Strategies for 2020

Choosing a right content marketing strategy is an effective way to connect with your customers and create a new audience base.
Sonali Pimpale Jul 6, 2020

Expand Your Horizon

Even though you have the best content in the world, it will mean nothing if there is no one to read it. Content distribution is an integral part of an effective content marketing strategy. Explore the avenues of paid media, social media platforms, guest blogging, chat forums, etc.
Create original and relevant content to target your audience. 78% of consumers say that the content they can personally relate to helps increase their purchase intent.

Don’t Hit and Run

Your job is not over once you land a sales hit. Retaining customers is just as, if not more, important as securing new ones. Gain their trust by providing them with unique, authentic content, interacting with them through feedback, and answering their queries or concerns in a timely manner.

Smarten Up!

Wield the power of Artificial Intelligence to gain an insight into customer behavior and search patterns and tailor your content to offer them a personalized experience. Use chatbots to interact with your customers or site visitors in real time at any given time of the day.

Say It With Visuals

Today’s customers need more than just the written word to propel them to action. Google’s Web Stories, with their appealing visuals, music, and animations, are just what the marketer ordered to grab the reader’s attention like nothing else.
Create and share the mobile-friendly, search engine optimized Stories using the Web Story Builder, a powerful Story creation tool by Visual Stories, to hook your customers and make them come back for more.

Rank Up!

With the increasing number of content marketers, the competition for securing a place in the first page of Google searches will only get tougher. Devise a killer SEO strategy to stay ahead of the game.

Keep a Track

Monitor your ROI from the chosen content marketing strategies to figure out which ones are fetching the desired results, and how to expand your budget to experiment with new ideas.