What is the strength of your business that you can leverage in a tough marketing environment? Is it your business location, a new product/service you've thought to launch, or specialist marketing expertise? Just focus on your strengths. These are the key factors that all teams should analyze while planning on marketing goals. Once you're aware of the SWOT of your team and firm, you'll be able to perform with more effectiveness. Do a SWOT (Strength, Weakness, Opportunities, and Threats) analysis for every market segment and not together for the entire firm, as that will lessen your efforts.