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Can Search Engine Optimization (SEO) Increase Website Traffic?

Janani Rajagopal
Today, the Internet offers a plethora of opportunities to earn money through various channels such as online marketing, e-commerce, blogs, and many others. Search engine optimization (SEO) is an effective method to increase website traffic, and in turn, your business.
To have a website is as essential as having a billboard outside your office, or distributing visiting cards. Websites provide visibility to your business, products, and services. Make sure that you design one after a detailed analysis of your target audience, market, and channelize the interest of your customers accordingly.
It is imperative that you understand the dynamics of conducting business in the virtual world. The key to having a successful online business is to:
  • Increase the traffic of your website
  • Increasing the time spent by a user per visit
  • Improving sales leads

Significance of User-centric Content

SEO has evolved as an independent domain in the virtual world over the last few years. As a strategy for increasing a site's relevance, SEO professionals examine how algorithms work, and what people search for.
For a website or a blog to be effective, it has to contain user-centric content, enabling it to possibly appear foremost among the search results, when end users seek information on specific topics on search engines like Google, Yahoo, and Bing.
You can work towards building a successful business online through user-friendly and engaging content that is not only relevant but also updated regularly. It can prove to be an excellent marketing tool that can actively promote your company, as well as your offering, especially small and medium business websites.
Online users always browse the net for some information. Informative websites or blogs serve as a double whammy, in the sense that they attract the end users by providing relevant information, and slowly lead them towards their products or services.

Blog Optimization

A web log, popularly known as a blog, is a website where entries are written in chronological order. Typically, these are created by individuals to express personal thoughts, ideas, and musings by combining text, images, and links to other blogs. They serve as an online diary or chronicle to give vent to their feelings while maintaining anonymity.
Their increasing popularity has driven a large number of people into blogging and many companies have identified them as an effective medium to promote their company, products, and services online as they attract a wider audience. These blogs primarily provide information on varied topics, mostly related to the products and services offered by the company.
It is vital that the content on your blogs is relevant and qualitative. You can employ a savvy and tactful writer to continuously add and update it on your blog; it is the most economical yet effective online mode of marketing. The end users can be well informed about incipient product releases, or new services, or events introduced in your company.
Blogs prove to be exceptional tools to boost visibility on search engines, as well as social media channels. In fact, they have evolved as a very effective tool for building credibility, and opening doors to interact with search engines.
If your blog contains relevant and quality content and is aptly optimized to suit the needs of your target audience, your online business will thrive and develop extensively over time.

Google Ad Sense

It is an innovative referral program that can be added to your website. It is a dynamic link that publishes ads to your site content, and you earn money when visitors click on them. A well-written informative article will attract tremendous traffic to the site.
You can earn extra income through Google banner ads inserted in your blog or website. Your income from Google will increase with the number of impressions on their ads, and also with the visitor traffic.