Not all businesses are successful. Especially, it’s true for online companies that largely rely on websites or web applications.
In this guide, we’ll show you how to fix your online platform to attract new clients.
Below, we cover 3 key steps:
General business analysis and improvements
Product or service redesign
Many online entrepreneurs are looking for quick ways to fix their websites in the case of business malfunctioning.
Step 1: Fixing General Business Issues
While sometimes it would be enough to integrate a brand-new image CDN or transfer all operations to the cloud, there are issues not reliant on technology.
Sometimes, you should be more strategic and analytical to define the problems and ways to solve them.
The goal of this step is to accurately define the issues. Without this understanding, you can’t reanimate your website because the effort will be vain. The exact actions depend on the business type and problems your company is facing.
However, here are a few options you should consider:
Analyze the current situation — you may even need to hire external auditors.
Identify core problems such as low traffic, not enough customers, poor reputation, etc.
Map business gaps to understand the desired outcomes.
Stay passionate but combat pride and fear, focus on your work.
After the initial analysis, you’ll be able to set goals and rethink your strategy. Probably, you don’t even need this website because your target audience doesn’t use the Internet.
Or, you need to change the customer service approach to meet the users’ needs. Each case is unique so be sure to carefully analyze your business to know what to do.
Step 2: Fixing Specific Product/Service Aspects
The next critical task is to optimize your product or service.
If the previous analysis highlighted at least one issue with your offers, it’s time to find the solution.
One of the most popular problems relates to market positioning.
Let’s take bubble wrap as an example. Initially, it was created as a wallpaper in a bid to impress young customers.
Further, the creators tried to apply it to greenhouses. People didn’t get it. The third try brought the long-awaited success since IBM started using this wrap for the packaging.
Thus, don’t be afraid to rethink the concept of your product or service. Be creative.
Change the pricing policy or offer free perks. You may want to increase or decrease prices depending on the product/service type. Free demos work fine, too.
Experiment with approaches to sales. Try different messages defining what your product delivers to customers. Also, focus on various sales channels, from direct to social.
Name or rename your offers. Make the product/service more unique via branding. New names can help you with customer acquisition.
Try visuals. People love images, videos, and interactive elements. Add them or change the style. Sometimes, you even need to reduce the number of them to avoid overloads
Use digital media channels. If traditional Facebook and Instagram platforms don’t work, you may invest in LinkedIn, YouTube, TikTok, and other promo campaigns.
Needless to say that all these points can be implemented in your online business. But, we have a few more ideas...
If everything is smooth with your business and product/service offerings, the website problems may destroy the face of your company.
Step 3: Fixing the Website Itself
Clients check the website to learn more about your business principles and purchase what you offer. But even the tiniest issue may prevent them from closing a deal.
We've enlisted the most essential elements for any business website ahead. Make sure they work flawlessly. This will reanimate your platform, increase traffic, and drive sales.
Via these elements, clients interact with your website. You want to keep them visible, bright, and with powerful wording.
Buttons and CTAs
The texts and visuals show the benefits of getting your product or service. Place them near CTAs to optimize efficiency.
All sites have different designs but you should care about simplicity, user-friendliness, and uniqueness. This way, customers will remember your brand.
Your blog and team pages should provide facts and honest information. Clients can tell when you're lying.
Over 53% of users access websites via mobile phones and tablets. Make your site responsive, test interactive elements and visuals.
Your UI/UX should be perfect, too. Make sure that visitors can quickly find the page they’re looking for.
The best way to attract a person is to talk to them directly. Use your customer data to fine-tune website look, forms, and CTAs.
Don’t forget to use keywords and optimize all landing pages to make them searchable. The first page in Google search is a good result.
Gather feedback and show it publicly. Turn your clients into brand advocates who promote your offers.
It’s surely possible to relaunch your website. To do this properly, you should start from the very fundamentals — your business basics and strategies.
Summing Up the Ideas
Further, analyze how well your products and services perform — check their viability, approaches to sales, marketing, and other activities.
Finally, optimize the website to make it responsive, useful, SEO-friendly, and visually engaging. Combined, these actions can help your brand rise again.