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Visual Content Marketing Statistics to Strategize In 2020

When visuals can make an impact, why not make the most of them.
Aakash Jain Jul 3, 2020
Today, content that is high on visuals, is consumed more than traditional text. According to HubSpot, around 65% of people grasp information with visual elements as these have a higher recall value. Hence, marketers can strike gold if they switch to visual content marketing.
With the inclination of users towards visuals, visual content marketing has gained momentum and has become a topic of discussion in the marketing realm. In fact, about 70% of marketers accepted that content adorned with visuals has been beneficial for their business.
About 69% of marketers have agreed to the fact that incorporating visuals for marketing is a must for staying relevant today. Though around 42% of content marketers spent less than 10% of their budget on visuals, about 32% intend to spend more than 30% on visuals in future, owing to its demand among people.
According to 32% of marketers, visual elements are necessary with content for the business to flourish. While stock photographs are mostly used by businesses, infographics are the most accepted visual element, and bring about 40% of user engagement followed by videos, data representation using charts and graphs, stock images.
According to the HubSpot statistics of 2018, 54% of consumers required more video content from their favorite brand. Social Media Examiner reported that 35% of marketers have used live videos as content in 2018.
Keeping the audience's taste in mind, B2C marketers today emphasize on visual content. Compared to previous years, B2C content marketers have consistently increased the use of elements like infographics, images, videos, and graphs, to visually enhance the impact of their content. Today, about 60% of B2C marketers have a structured content marketing strategy.
In addition, around 51% B2B marketers strongly focus and intend to add visual aspects in the content, and consider it while devising a strategy. Tapping its potential, about 70% of B2B content marketers claim to have witnessed a growth in their business.
Content marketing has seen a boom in last 2-3 years. 90% of businesses have content marketing as a part of their strategy. With blogging, 82% of marketers see good returns. As per CMI statistics, conversion rates are almost 6 times higher for those who adopt content marketing as compared to those who do not.
Using social media to deliver and post content is a regular affair and around 87% of marketers use it. Also, people share visual content more than plain-text content, and most of this sharing happens through smartphones. In fact, 52% of all internet traffic comes from smartphones. So, having mobile-optimized content is a must for online marketing.
Visuals stay with the user for long and boost engagement. So, the content marketing companies should focus on creating appealing content that boasts of all these visual elements and set a budget for it. This can be achieved by including Web Stories in your content marketing strategy.
Web Stories boast of visually-rich content that is easy to consume and easily shareable on all social media platforms and web in general. They produce immersive experiences, that will surely remain in the minds of the consumers and, in turn, flourish your business.
Visual Stories lets you create value-adding content, with beautiful and engaging visuals. It is a boon for content marketers, as they get to present content in a visually-appealing format, thus boosting user engagement, and getting high conversion rates, and eventually reaping profits.